ARC BOATS
Meet the most advanced wake boat to hit the water. Our studio partners worked with Arc Boats to design the Arc Sport, which blends aerospace engineering, EV technology, and genius software for a new wave of boating. With 226 kWh of battery capacity, a 570 hp motor, and more than double the torque of most premium wake boats, the Arc Sport unleashes unprecedented performance for the mass-market.
Role
Industrial Design, Software Experience Design
The Challenge
WITH ARC ONE SETTING THE STAGE FOR THE ARC BRAND DESIGN, THE STUDIO WANTED TO FIND SOMETHING NOVEL YET FAMILIAR WITH THE ADDED FUNCTIONALITY OF A WAKE BOAT
The Research
ELECTRIC MOTORS AND POWER CREATES NEW OPPORTUNITIES TO DESIGN SOFTWARE DRIVEN FEATURES. THEY TOOK INSPIRATION FROM THE EV INDUSTRY FROM KEY PLAYERS LIKE TESLA AND RIVIAN.
THE REDESIGN
SEAMLESS.AI EXPANDED QUICKLY TO SEVERAL UNIQUE PRODUCTS AND MAKING THEIR MESSAGING CLEAR BECAME DIFFICULT WITHOUT A UNIFIED EXPERIENCE
The Galleries
ARC SPORT IS THE MOST VERSATILE WAKE BOAT ON THE MARKET WITH EYE CATCHING ERGONOMICS BUILT WITH QUALITY MATERIALS MEANT TO LAST
